Why so much fuss for sandpaper? Isn't grip, just grip? Well, we thought that griptape could be brought into the 21st century with some innovation, ingenuity, and an immense amount of hard work. What we present to you today was developed over many years of research through actually skating each change to our formula. Simply put, our griptape lasts the longest due to our unique construction that properly flexes with the board. When that occurs, the grit does not shed off, and the griptape lasts longer. We have many other qualities that make Paradox Grip unique listed below. Love wins.